A few years ago, direct response marketers focused primarily on the cost per acquisition (CPA) parameters, namely the cost of sales. In partner and affiliate domains, this cost was reflected in the premium that the advertiser was willing to pay for each sale.
CPA and bonuses are still paramount considerations in partner marketing. It will not change. But what is changing is the focus of partner marketers focused on data on revenue streams that occur after the sale.
[Read the full article on MarTech Today.]
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