How the Lifetime Customer Value Analysis Transforms Partner Marketing

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A few years ago, direct response marketers focused primarily on the cost per acquisition (CPA) parameters, namely the cost of sales. In partner and affiliate domains, this cost was reflected in the premium that the advertiser was willing to pay for each sale.

CPA and bonuses are still paramount considerations in partner marketing. It will not change. But what is changing is the focus of partner marketers focused on data on revenue streams that occur after the sale.

[Read the full article on MarTech Today.]


The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.


About the author

Pete Cheyne is Chief Technology Officer for Performance Horizon. The architect of Horizon’s best performance solutions, Pete oversees the company’s technology strategy. Prior to joining Performance Horizon, Pete was Head of Integration at Buy.at, where he was responsible for all integrations within a wide variety of companies based in the EU.

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